Sometimes one can fall in love with a brand or product not because of their amazingly ingenious marketing strategy, but simply because of the high quality of the product, the power of the brand and the retail experience.
Byredo is, has, a powerful brand. Main product category is perfumes, along with scented candles, and these are like no other on the market. Byredo creator Ben Gorham is a style personality with great character and an interesting mix himself, born to an Indian mother, Canadian father, and growing up in Toronto, New York and Stockholm.
Below, some reasons to love Byredo and its outstanding perfumes.
#1 – Byredo Perfumes Smell
Each perfume has a very distinct smell, that you are likely not to encounter anywhere else. It was Byredo’s founder Ben Gohram‘s vision that perfumes on the market had all become very similar to each other, lacking distinction. Do a round of his collection, and you’ll see each fragrance is truly unique. It is in fact quite difficult to find one’s own, as it’s hard to get used to such strong notes. Another upside, is that the fragrance is very long lasting, and one can be satisfied to still feel its presence at the end of the day.
#2 – Fragrance Names
The name of each fragrance is as enchanting as the perfumes, and it perfectly complements them, making for a powerful duo. Each fragrance is a memory. What do names like: Bal d’Afrique, Inflorescence, Super Cedar, Rose of No Man’s Land, Flowerhead say to you? They each say a lot to Ben Gohram.
#3 – Fragrance Meaning and Descriptions
Each fragrance has its own meaning, with breathtaking descriptions that make the third ingredient to the intoxicating smell-name-description ensemble.
“A warm and romantic vetiver inspired by Paris in the late 20’s and its infatuation with African culture, art, music and dance. A mix of Parisian avant-gardism and African culture shaped a unique and vibrant expression. The intense life, the excess and euphoria, is illustrated by Bal d’Afrique’s neroli, African marigold and Moroccan cedar wood.”
“Once the sun becomes warm enough, walk along the stone path, through the gate, under the trellis. Sit on the marble bench. Feel the cool grass under your feet, the warm rays on your back. Do this every morning till sudden variegated glints of red or purple or pink or orange catch your eye. They’ll be the first blooms of the season. Clip one, bring it back, place it in a small white vase on the table. I will find it there, unyielding in its simple devotion to its pure form, color and smell. I’ll know Spring has come.”
#4 – Bottle Design and Packaging
The bottle design and packaging are a perfect wordless expression of the brand. Black and white, minimal, simple, clean fonts. Each bottle comes in a beautiful white box engraved with the logo, which makes for a perfect add to your best shelfie takes. Inside each box comes a tiny envelope, with Ben Gohram’s explanation of its project:
“Right out of art school, I began developing a creative project around smell and memory called Byredo. Short for “by redolence”, meaning reminiscent of. The ambition of the time was to use personal memories to get people to tap into an idea of a “collective memory”. I truly believed that smell was subjective in its entirety but few the idea of a common touch pain opened peoples minds when trying new smells. The first five smells I made resonated amongst people and I understood my newfound interest in smell would continue to grow. There was something truly fascinating about an invisible medium that instantly took me places and also evoked much emotion. Another realization was that in order for me to continue developing this work there needed to be some level of commerce. Perfume as a product was both accessible but also abstract and seemed a perfect vehicle for my ideas and notions. In late 2006 the project Byredo became a brand and a company. In this form I continue to develop meaningful projects and products.”
The perfect way to discover the brand’s universe, and a great digital experience in and of itself: http://byredo.eu.
Follow Ben Gorham on Instagram: @bengorham